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Marketing & Recruitment Plan
Increasing Enrollment of LATAM international students at Lewis & Clark through Pathway Program
This is an applied practice project that is NOT intended to pass as an officially reviewed and approved enrollment management plan by Lewis & Clark. Email templates and messages from the director are fake. However, all L&C facts and information in this plan come directly from the Lewis & Clark website.
Skills Applied
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SWOT analysis
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DESTEP/PESTLE analysis
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market segmentation
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identifying unique value proposition
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developing a buyer persona
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competitor landscape
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enrollment funnel/funnel conversion
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developing partnerships
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outreach activities
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email outreach
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engagement strategies (gamification)
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