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Marketing & Recruitment Plan

Increasing Enrollment of LATAM international students at Lewis & Clark through Pathway Program

This is an applied practice project that is NOT intended to pass as an officially reviewed and approved enrollment management plan by Lewis & Clark. Email templates and messages from the director are fake. However, all L&C facts and information in this plan come directly from the Lewis & Clark website.

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Skills Applied

  • SWOT analysis

  • DESTEP/PESTLE analysis

  • market segmentation

  • identifying unique value proposition

  • developing a buyer persona

  • competitor landscape

  • enrollment funnel/funnel conversion

  • developing partnerships

  • outreach activities

  • email outreach

  • engagement strategies (gamification)

Preview

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