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Marketing & Recruitment Plan

Increasing Enrollment of LATAM international students at Lewis & Clark through Pathway Program

This is an applied practice project that is NOT intended to pass as an officially reviewed and approved enrollment management plan by Lewis & Clark. Email templates and messages from the director are fake. However, all L&C facts and information in this plan come directly from the Lewis & Clark website.

Skills Applied

SWOT analysis
DESTEP/PESTLE analysis
market segmentation
identifying unique value proposition
developing a buyer persona
competitor landscape
enrollment funnel/funnel conversion
developing partnerships
outreach activities
email outreach
engagement strategies (gamification)

Preview

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